The NVI judges a news story’s potential value. While “value” is highly subjective, we’ve used machine learning and natural language processing to compare over 50 million news results, hundreds of thousands of domains and dozens of proprietary data points to produce a meaningful score. Reach, authority, frequency, and sentiment are all taken into consideration to generate the NVI.

News results are scored on a range of 0-100. The higher the score, the higher the likelihood that the article contains meaningful information.

You can see scores for all news stories now in your dashboards and starting tomorrow morning in your digest emails. Both a numerical score and a color gauge will help you quickly identify the most valuable news stories at a glance. Press releases are identified with “PR” inside the green color gauge.