The number that displays next to each social post is an engagement score based on a scale of 1-100. The algorithm calculates a score based on the likes, comments and shares that each post has received and also accounts for outliers (like paid promoted posts).
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Just like the design of our News-Value Index, both a numerical score and a color gauge help you quickly identify the level of engagement of a social post.
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In the dashboard, you can also toggle scores to be based on a single company's posts or against all companies on your dashboard. This now allows you to view the engagement of a smaller company's social media posts without the impact of the engagement and following of a much larger company.
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The social post scores shown in digest emails are compared to that company's posts and not all companies, but can be updated by dashboard adminstrators.
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