The number that displays next to each social post is an engagement score based on a scale of 1-100. The algorithm calculates a score based on the likes, comments and shares that each post has received and also accounts for outliers (like paid promoted posts).
Just like the design of our News-Value Index, both a numerical score and a color gauge help you quickly identify the level of engagement of a social post.
In the dashboard, you can also toggle scores to be based on a single company's posts or against all companies on your dashboard. This now allows you to view the engagement of a smaller company's social media posts without the impact of the engagement and following of a much larger company.
The social post scores shown in digest emails are compared to that company's posts and not all companies, but can be updated by dashboard adminstrators.
What is the score next to social posts?
Learn how Newslever's engagement scores measure social post performance on a 1-100 scale.
Written by Amber Herndon